After conducting strategic analysis, we chose to start by integrating the EuroLeague.TV platform directly into the Euroleague website. Next, we revamped the website’s stats and standings sections and implemented multilingual content to serve fans in multiple languages. These improvements were designed to make the platform more intuitive and user-friendly.

Beyond user experience, we focused on increasing sponsor visibility, ensuring more value both for partners and for Euroleague Basketball. Equally important was optimizing the platform’s technical performance. Following our updates, the platform now runs faster and offers expanded functionality. We also introduced new options for personalized content delivery.

Throughout the process, NFQ placed strong emphasis on data analysis. By collecting and studying data from various sources, we worked to deeply understand user behavior and expectations, enabling us to implement solutions tailored to fans’ needs. We’re proud that the updated platform has built stronger connections than ever between fans, clubs, and sponsors.

“Our goal was to make it easier for fans to experience the best that the EuroLeague has to offer. NFQ approached the project from the fans’ perspective — I believe that’s exactly why it was so easy to work with them and to find the best solutions for our audience,” says Paulius Motiejūnas, CEO of Euroleague Basketball. “As we anticipated, by making our platform easier to use, we’ve seen growth both in fan numbers and in revenue.”