Over the years, RoadSurfer’s previous system became outdated and started creating dissatisfaction and inefficiencies, not only in customer engagement but also in operational management. To remain competitive and to be dominant on the market again it was time for change.

The vision became the mission: Develop a modern, user-friendly and efficient system that improves customer satisfaction, client engagement, streamlines vehicle and booking management, and positions RoadSurfer as a leading outdoor travel expert in Europe. Without harming the ongoing business and making sure that bookings in the old and the new system worked well and have been synchronized.